How to Create a Hero Section That Converts (Psychology in Web Design)

Learn the psychology of web design and copywriting behind high converting hero sections. Create one for yourself. Become an expert at understanding online human behavior.

Rinaldo has spent years in the agency world working with some of the biggest brands in the world like Samsung, Airbnb, EA, SAP, SoftBank, 3M, and many more.

Drawing from academic research in cognitive and behavioral psychology paired with real-life experience this class teaches you how to influence visitor's behavior on your website.

Contents:

1. Introduction 3:15

2. Heading Psychology 11:43

3. Call-to-Action Button Psychology 4:19

4. Hero Image Psychology 4:23

5. Layout Psychology 4:30

6. Layout Design 4:19

7. Heading Design 9:16

8. Call-to-Action Button Design 9:27

9. Hero Image Design 3:57

10. Final Thoughts 1:10

In this class you'll learn:

• 7 research-backed frameworks to write your heading and subheading
• 2 psychological principles to increase the persuasiveness of your CTA button copy
• 2 ways to choose a graphic to motivate your visitor to take action
• A research-backed technique to position your hero section layout
• Important design heuristic that most designers get wrong
• 2 tips to start picking out high-quality fonts right away
• A practical approach to establishing a type scale
• Why psychology of color isn't super practical
• Easy to implement techniques to make your hero section look modern
• Total of 16 outlined psychological principles

For each tactic in the class there are 3 sections:

• Principle (psychological research background)
• Example (conversion optimization best practices)
• Design (modern UI & UX approach)

You’ll be creating:

• A high converting hero-section for your website using proven research-based frameworks from this class

Whether you’re a seasoned pro or just starting out, you should find some valuable takeaways.

FAQ:

What's the refund policy?

If what you see is not what you expected, just reply to the download email within 30 days, and you'll get a full refund. No questions asked.

Praise From Others:

(550+ students took the class)

"I took a lot of notes for this one! This class was jam-PACKED with useful examples and tips, lots of research on the psychology behind web design/user experience that is easily explained, and very actionable steps that jump-started my creative process. Thanks for the class Rinaldo!"

- Emma Stark

"This was very helpful! I can definitely recommend this class. The given examples were very good and made it easy to apply the theories to my own web design projects. The audio and video quality as well as the design of the presentation was also a big plus. This way it was easy to follow and I didn't get distracted by any ugly powerpoint slides. Thank you, Rinaldo. I am looking forward to more courses from you."

- Svenja Bobran

"Amazing course, I recommend watching every video again for understanding at a deeper level. I want more content from Rinaldo."

- Vidi Nath

"Great tips and research behind it. I love the approach and I spent this morning working on this for my own app. I'll have to see the result, but I have more confidence than ever that I'm using the proper proven techniques."

- Conrad L.

"I went into this lesson not knowing what to expect but I'm glad I chose it because I learned a lot! The instructor made it very engaging through elaborate examples and visuals. Thanks for the helpful tips Rinaldo!"

- Nick Orsi

"This class is so helpful for building my website! I learned so many interesting things about the psychology of web design and how to apply the principles directly in building my website. I would definitely recommend this class."

- Angelika Yevstratenko

"This course was packed with information! I have launched many websites without formal training, so the Hero Image section was extremely beneficial! Fantastic course, Rinaldo!"

- Eddie Chavez

"This class is so very helpful! There were many tips and strategies that I hadn't thought of before and I will definitely be using going forward, thank you so much! Well worth watching your class! :)"

- Kelly Theresa

Very nicely articulated course, with examples that can easily be understood, this is a great course for all of us in the social marketing business! Highly recommended!

- Ash San

"Great lesson! It really got me thinking of how I could implement these into my hero section. The course had a good length and no filler content. Thanks Rinaldo :)"

- Luna Mohr

"Brilliant class and I can apply these techniques to my website straight away!"

- Mamta Gera

"Rinaldo, you are great. Even though I did not have any idea in this field, I got to learn a lot. I was just a beginner and now I can proudly say that I am well knowledged. Very good explaination. Keep it up. I wish to see more classes like this from you."

- Kunal Kadam

"I have got my own blog and after watching this course, I took down at least 5 notes I will put into practice right away. The instructions were clear and thoughtful with good organization. Great course and I look forward to more from you Rinaldo!"

- Jon Williams

"This was one of the great courses I have watched recently! Keep it going!"

- Sara Al-Arab

 "Too good... I took this course to work on my personal blog and FB/Insta ads and the concepts explained here are very helpful. The teacher has explained each concept so nicely, and in simple terms. Recommended!"

- Aakriti Learning

"Very good class, and superb research! Interesting insights to get a better feeling of how to design a website. Nice visualization and easy to follow!"

- Gagan Seghal

"Fantastic class, really eye-opening to see how to make a website which takes into account how the viewer is digesting information, really useful!"

- Ajit Singh

"Very well executed presentation and clear examples one of the best courses I've watched in a long time very well-paced not too fast nor too slow."

- Allen Smith

"Very well delivered course, very insightful and helpful. Thank you, looking forward to learning more."

-Linzy Harris

"Great class! Really well presented and I actually love the slide designs. Really nice! I also like how Rinaldo show's how to do each step in detail. Thanks for a great class!"

- Liz Azyan

"Excellent class! Knowledge every web designer should know presented in a compact course. Thank you Rinaldo."

- Anton Smid

"Very organized and well explained! I thought this class pretty helpful! Congrats!"

- Julio Carvalho

"Rinaldo does a great job walking you through designing an effective hero section. I came away with several ways I can improve the hero sections and call to actions on my own websites."

- Matt Bohn