Picking High-Quality Anti-Aging Products for Less We all take an ingredient list for granted when we buy most kinds of products at the store. We didn't always have those ingredient lists though. Tough government regulation was required to make resentful manufacturing businesses publish those lists. Why did they resist? Because they knew that if they gave the people enough knowledge about what they were buying, then sooner or later, the public would start making intelligent purchase decisions. And then, the companies could no longer sell you stuff at very high prices for no reason.. So what you need to do when you buy anything is to learn how to read the ingredients list. Make it work for you. Let's take anti-aging products, for instance. For instance, right now, when you don't read of the ingredients list on a cosmetic product, you're reduced to being swayed by colorful advertising. Honestly, what else do you have to go on when you buy anti-aging products? How about how you can look at ingredients list on one product, look at it on another, and hunt for what they're using differently? You'd be surprised at how much you discover this way. For instance, two popular products by Vichy and Lancome – LiftActiv and Absolue – you will find, have absolutely the same ingredients. And yet, since Vichy markets itself as the brand everyone would be interested in and since Lancome sees itself as an upper-class product, the price tags reflect the kind of image they would like to project rather than what they offer you. Lancome sells its product at four times the price of Vichy. There's no reason on earth that you should buy the expensive brand. There's nothing you get in return for your investment. For instance, what kind of functions would you like to see your anti-aging products perform? Would you like sunscreen? They both have have them. Would you like anti-wrinkle effects? They both have them. Would you like a product that handles every kind of skin? They both have them. In other words, neither product claims to do anything differently. But of course, that's no guarantee of how they are the same. What if the cheap product doesn't do its job as well? Well, that's where the ingredients list comes in. They both contain the same ingredients. Anti-aging products that contain sunscreen will try to work in two different ways. To begin with, they'll try to minimize active damage incoming by preventing UV rays from harming your skin. And then, they try their best to fill in those natural wrinkles by including easily absorb moisturisers. They will also try to tighten your skin with film formers. In any other country, you wouldn't be able to compare these two products, because they wouldn't list their ingredients. In the US, anything that includes sunscreen must, by federal regulation, put out a list of every active thing that's used. In America, therefore, they can't get away with anything. In fact, the cheaper product actually has more sunscreen. And the cheaper product has ingredients like retinol that actually fight aging.